What better way to drive awareness of the benefits of great value daily and weekly bus travel than by taking a fresh high profile marketing message out on the road.
Eden were appointed by Abellio Scotrail and First Group Scotland last year to showcase the benefits of combined bus and rail travel to commuters and leisure travellers using bus service 4B and Croy Railway Station – a key point on Scotrail’s flagship Edinburgh to Glasgow mainline.
Model Search is back! After the resounding success of the first inaugural event last year which saw hundreds of hopefuls attending the scouting events and six lucky winners receiving a modelling contract, the competition is once again looking for editorial and commercial males and females across all ages who have the chance of winning a modelling contract with Model Team.
The Howgate Shopping Centre in Falkirk contains approximately 190,000sq ft of covered retail space attracts 6 million visitors annually. It has a diverse range of retailers including independent stores and large national multiples with a strong focus on young female fashion. An area for smaller boutique retailers exists within the atria space offering everything from ‘must-have’ fashion to shoe repairs and beauty therapies.
Our challenge: to put this secondary location ‘on the map’ within the shopping centre and attract more customers. We set out to inform and engage visitors to the shopping centre, encouraging them to visit and discover the unique products that these independent stores have to offer.
Team Eden have been hard at work delivering a whole host of new and exciting projects.
First up, Wee Bear Café, a great new venture and sub-brand for Lodge at Lochside. A relaxed and friendly North American feel to the new logo and identity matched the top notch coffee and fresh home cooking on offer in the new café adjoining the lodge. The branding was applied across new signage and marketing collateral, promotional banners and business cards. Wee Bear Café branded coffee stencils offer a decorative touch and a well presented cup of coffee. Branded parasols are also in production. The lodge and the cafe continue to wow their burgeoning number of happy visitors. Regular and new customers are firmly on the scent of Wee Bear’s sumptuous home baking and its carefully considered and tastefully branded surroundings.
This year’s Lagavulin Islay Jazz Festival took centre stage on the Scottish island in September. A heady mix of internationally renowned musicians and unique venues, ranging from the island’s distilleries, the Gaelic college, a chocolate factory and an RSPB nature reserve, all add to the unique atmosphere of the festival.