Eden were appointed to create a marketing campaign to promote the rich heritage, tourist attractions and annual events, information and facts about Bo’ness.
Working directly with the town’s Community Council, Bo’ness Networking Group and Bo’ness Town Centre Management, the Eden team designed and created a promotional campaign and developed a logo and brand concept that had a direct appeal to visitors and residents to ‘Unlock the Secrets of Bo’ness’.
The project was delivered through a series of four themed postcards, alongside an accompanying 30,000 copy print run for a 16 page promotional leaflet. The leaflet opens up to unveil a detailed map of the area with icons and information highlighting specific attractions, allowing visitors and locals to plan their trip. We also produced a range of posters and a complementary responsive website, www.unlockboness.com