The Howgate Shopping Centre in Falkirk contains approximately 190,000sq ft of covered retail space attracts 6 million visitors annually. It has a diverse range of retailers including independent stores and large national multiples with a strong focus on young female fashion. An area for smaller boutique retailers exists within the atria space offering everything from ‘must-have’ fashion to shoe repairs and beauty therapies.
Our challenge: to put this secondary location ‘on the map’ within the shopping centre and attract more customers. We set out to inform and engage visitors to the shopping centre, encouraging them to visit and discover the unique products that these independent stores have to offer.