For serious players in the cruise shipping market, March means a trip to Cruise Shipping Miami – the industry’s premier global conference event.
In December last year, Eden were contacted by CruiseScotland, the national organisation promoting Scotland as a cruise shipping destination on behalf of sixteen ports and two major ground handlers.
Our mission: to professionally and cost effectively raise awareness of CruiseScotland for American and other internationally based cruise shipping operators; to showcase the unique attractions of Scotland as a tourist destination; and attract visitors to CruiseScotland’s Miami conference stand.
Our solution: a series of three complementary postcards and associated copywriting achieving a direct appeal to the target audience and emphasising Scotland’s spectacular scenery, vibrant culture and rich heritage.
The campaign has been a big hit. The CruiseScotland team have their paddles at the ready and a tidal wave of interest is expected at this years conference commencing 11th March.