Constructing a Brand New Identity

Today sees the launch of a new responsive website for McInally Plant, one of the most respected providers of machinery and operator hire to the construction industry in Scotland. The company has a reputation for professional service and quality backed up by years of experience.

Innovative, forward-looking and responsive to the needs of their customers, McInally’s management team were acutely aware that to stay ahead in a competitive market they required a brand identity, logo and a marketing message that accurately represented their products and services. That’s where Eden came in.

We quickly and thoroughly analysed McInally Plant’s marketplace – digging deep into everything that makes McInally Plant unique. We developed a co-ordinated brand identity and logos for McInally Plant and their new construction welfare accommodation business Central Cabins. The brand identity has been applied to business cards and cost effective digital letterhead stationery, social media and to newly purchased plant and equipment.

Following on from this, Eden’s digital media team developed a new fully responsive website for McInally Plant and Central Cabins. The website incorporates an online booking form, an interactive digital brochure and bespoke imagery of the McInally Plant team in action.

Visit the new McInally Plant website here

Eden design tailored branding and websites for organisations throughout Central Scotland including Falkirk, Stirling, Perth, Livingston, Glasgow, Edinburgh and beyond.

Get in touch to find out how to future proof your on-line presence and elevate your business profile. 

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