The award-winning Tryst Brewery team have been producing quality ales since 2003, focusing on new twists to traditional beer recipes.
Tryst are innovative, forward-looking and responsive to the needs of their customers. The team were acutely aware that to stay ahead in a competitive market they required a new online presence and a fresh new identity. A new look that accurately represented the brewery, their ales and their long list of prestigious drinks industry accolades. That’s where Eden came in.
We quickly and thoroughly analysed Tryst’s marketplace – identifying that quality and the innovative nature of Tryst Brewery’s approach were key factors in what makes Tryst unique. We redesigned Tryst’s logo, creating a more sophisticated and modern brand mark utilising gold to reflect the quality and depth of colour of Tryst’s ales. The addition of the hop icon provides detail, reflecting the prominent characteristics of the brand – brewed using specially selected hops to create a wonderful range of tasty, aromatic ales.
The application of the brand identity will roll out on bottle labels, pump clips, signage, banners, and on Tryst’s new responsive website which has been designed and developed by Eden’s digital media team.
The content managed components of the site create flexibility, giving Tryst Brewery complete control over their website content.
With user-friendly navigation and clear calls to action, the new Tryst Brewery website incorporates information on Tryst’s unique range of beers and features a dedicated calendar of events and details of stockists. An online shop and e-commerce facility is presently in development.
We’re delighted to launch the new site, which coincides nicely with Tryst’s latest tasty accolade. Tryst’s Raj IPA is the newly crowned CAMRA Champion Beer of Scotland for 2016.
Visit the new Tryst Brewery website here
Eden design and implement responsive websites for organisations throughout Central Scotland including Falkirk, Stirling, Perth, Livingston, Glasgow, Edinburgh and beyond.
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