A new brand identity and a fresh new look was unveiled today for CEA: Committed To Ending Abuse.
Last summer Eden was approached by Falkirk & District Women’s Aid.
As a founding member of the Scottish Women’s Aid network, the charity is well known for its services addressing issues of domestic abuse. The organisation is less well known for the wide range of other, groundbreaking services that it provides.
In addition to providing professionally trained 1:1 support, group work and therapeutic interventions for adults, children and young people who’ve been affected by abuse, the team help people to make decisions about accommodation, legal, financial and other matters. They also provide creative arts workshops, parenting workshops and training for other organisations. Their work includes activities that aim to actively address the root causes of abuse in society.
In the last few years, progressive societal and legislative changes led the board and senior management to conclude that their organisation needed to project a new name, image and identity.
That’s where Eden came in.
Working with management and staff, an inclusive survey of stakeholders, staff and service users was undertaken and the results assessed. Eden’s project team worked directly with board representatives and senior management to examine and distill the organisation’s key aspirations and objectives – mapping current activities with emerging areas of future service provision. Following a detailed review of options, a new name and brand identity was developed: CEA – Committed to Ending Abuse.
Eden designed a contemporary and vibrant visual identity. The new identity is directly engaging and forward-looking, CEA – Committed to Ending Abuse reflects the aims and vision of the organisation whose purpose is to educate and to offer help and support all who are experiencing or who have been exposed to an abusive environment regardless of age, beliefs, ethnicity, faith, gender, sexual orientation and race. The full stop provides a purposeful narrative to CEA’s aims and vision – Committed to Ending Abuse – full stop.
In addition, Eden designed a range of branded collateral, including new information leaflets, promotional banners, folders signage and other marketing collateral. We also designed and developed a new fully responsive website for CEA which provides further information on the services that the organisation offers.
The new organisation launch took place on 8 February 2016 attended by a range of local and national stakeholders including Michael Matheson, Cabinet Secretary for Justice and Diana Barran MBE, CEO of Safe Lives.
Eden were able to understand our work, our vision and our aspirations. They reflected that and remained true to it at all times in the high quality material that they produced. They always did what they said they would do and within the time frame they had stated. They were, and are, a pleasure to work with and have brought the vibrancy and creativity that we were looking for when we first engaged them. We are delighted with the results of their work and the feedback we have received reflects our own positive views
– Chris Murphy Executive Director
Visit CEA’s new website and find out more about their services.
Eden design and deliver brand identities for organisations throughout Central Scotland including Falkirk, Stirling, Perth, Livingston, Glasgow, Edinburgh and beyond.
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