Branding a New Vision
A new brand identity and a fresh new look was unveiled today for CEA: Committed To Ending Abuse.
Last summer Eden was approached by Falkirk & District Women’s Aid.
As a founding member of the Scottish Women’s Aid network, the charity is well known for its services addressing issues of domestic abuse. The organisation is less well known for the wide range of other, groundbreaking services that it provides.
In addition to providing professionally trained 1:1 support, group work and therapeutic interventions for adults, children and young people who’ve been affected by abuse, the team help people to make decisions about accommodation, legal, financial and other matters. They also provide creative arts workshops, parenting workshops and training for other organisations. Their work includes activities that aim to actively address the root causes of abuse in society.
In the last few years, progressive societal and legislative changes led the board and senior management to conclude that their organisation needed to project a new name, image and identity.