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Author: WeAreEden

INDY(pendent) Retail

The Howgate Shopping Centre in Falkirk contains approximately 190,000sq ft of covered retail space attracts 6 million visitors annually. It has a diverse range of retailers including independent stores and large national multiples with a strong focus on young female fashion. An area for smaller boutique retailers exists within the atria space offering everything from ‘must-have’ fashion to shoe repairs and beauty therapies.

Our challenge: to put this secondary location ‘on the map’ within the shopping centre and attract more customers. We set out to inform and engage visitors to the shopping centre, encouraging them to visit and discover the unique products that these independent stores have to offer.

Casting a New Identity

Ballantine Castings have a rich and extensive history which can be traced back over 150 years. Still in family ownership and based in its original location in Bo’ness, the company delivers high quality foundry engineering and specialist castings throughout the UK and beyond.

Moving On Up

As a boutique, family owned estate agency, the experienced team at Alexander Taylor deliver professional property advice and have been assisting clients to buy and sell domestic properties throughout Scotland for a number of years.

Eden is now a Registered Trademark

We are delighted that in mid-July this year Eden became a registered trademark following the successful conclusion of our discussions with the UK Intellectual Property Office.

The Eden trade mark extends across classes 35, 40 and 42 covering all of our core service areas including online and traditional advertising, marketing, management consultancy, project management, copywriting, branding, lithographic and digital printing, photography and imagery, design of brand names, corporate logo design and visual identity, website design, maintaining and hosting websites, graphic design, signage, brochures, design and project management of exhibitions,

Branding and Marketing Summer Update

Team Eden have been hard at work delivering a whole host of new and exciting projects.

First up, Wee Bear Café, a great new venture and sub-brand for Lodge at Lochside. A relaxed and friendly North American feel to the new logo and identity matched the top notch coffee and fresh home cooking on offer in the new café adjoining the lodge. The branding was applied across new signage and marketing collateral, promotional banners and business cards. Wee Bear Café branded coffee stencils offer a decorative touch and a well presented cup of coffee. Branded parasols are also in production. The lodge and the cafe continue to wow their burgeoning number of happy visitors. Regular and new customers are firmly on the scent of Wee Bear’s sumptuous home baking and its carefully considered and tastefully branded surroundings.

Showcasing The Road To Hampden

Our 'Road to Hampden' exhibition, delivered in partnership with The Howgate Shopping Centre, documented Falkirk FC's past four appearances at Scotland's showcase football Cup Final in 1913, 1957, 1997 and 2009. It also showcased the run up to the 2015 Cup Final.Designed and produced by Eden from inception to installation in only six days, The Road To Hampden exhibition proved to be hugely popular, welcoming thousands of supporters and interested shoppers along with camera crews from three national news channels. Our related #howgateCOYB social media campaign for the exhibition also added to the amazing online buzz all around Falkirk as the club finalised preparations for the 2015 Cup Final.It's been fantastic working with The Howgate to bring the displays to life. We are grateful to our other co-sponsor Falkirk Delivers and to everyone who has played a part in making the exhibition such a success - particularly to Michael White for...

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Edinburgh Jazz Festival Hits The Streets

Our brochure design for the 2015 Edinburgh Jazz & Blues Festival is printed and hits the streets today. With 150 concerts, 10 days and 1000 performers all packed into one cool programme, this year’s festival is set to be bigger and more successful than ever.

Brian Fallon, chair of EJF said: “Last year saw record attendances, record sales and a feast of high quality music. 2015 looks set to be another record-breaker and we look forward to welcoming old and new friends. We have a great line-up with something for everyone”.

Purple Apple Marketing Awards Shortlisting

Team Eden are delighted to have been shortlisted with our client for two national awards at the British Council of Shopping Centres (BCSC) 2015 Purple Apple Marketing Awards. Our Purple Apple marketing award submissions were made with Howgate Shopping Centre who are part of Ellandi LLP – the UK’s leading investment manager in community shopping centres. The BCSC Purple Apple Marketing Awards ceremony which takes place on 7th May 2015 recognises and rewards innovation and excellence in town centre and shopping centre marketing.

Chinese New Year 2015

The Eden team started our Chinese New Year 2015 celebrations early this year by attending China Britain Business Council’s Chinese Burns Supper at the Assembly Rooms in Edinburgh.

A fantastic evening of Scottish and Chinese culture was topped off by an amazing Scots and Chinese Address To The Haggis by CBBC’s James Brodie. An equally amazing rendition of Tam O’ Shanter followed by Stuart Brodie of Grant Thornton.

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