Falkirk and Clackmannanshire Carers Centre has a striking new modern brand identity following our structured process of staff and stakeholder engagement with their team over the past few months.
The need to rebrand was driven by the fact that Falkirk and Clackmannanshire Carers Centre’s previous identity, ‘The Princess Royal Trust for Carers’ was replaced in 2012 by Carers Trust a major new UK charity. Falkirk and Clackmannanshire Carers Centre seeks to ensure that carers of all ages in the Falkirk area and Clackmannanshire are recognised and valued, receive the information and support they need to care with confidence, and have a life of their own outside caring. It forms part of a network of independent carers centres operating throughout Scotland.
The process of developing a successful new brand identity is a collaborative one. Eden worked closely with the carers centre management team to involve everyone associated with the organisation, from local carers, carer support workers and board members to health professionals. We created structured team discussions, focus groups and workshops to explore and redefine the organisation’s vision, values and objectives.
The end result is a strong, inclusive and instantly recognisable brand identity and logo with the supporting strapline: Inform, Support and Involve.
The new brand identity has been rolled out across existing and new information and promotional collateral. Our work has included newly designed roller banner displays, fliers, newsletters, stationery and a new look Annual Report showcasing the organisation’s services, all delivered in time for the annual Carers Week events taking place between 8 – 14th June 2015. Our new fully responsive website for Falkirk and Clackmannanshire Carers Centre will be also launched during Carers Week, co-ordinating with and further enhancing the organisation’s existing communication channels.
UPDATE: The new responsive website for Falkirk and Clackmannanshire Carers Centre has now been launched. Click here to visit their website.
Look out for the new brand identity across Falkirk and Clackmannanshire.