Howgate Shopping Centre Tag

Purple Apple

Purple Apple Marketing Awards 2016 Shortlisting

Team Eden are delighted to have been shortlisted for the second year running for the 2016 Purple Apple Marketing Awards. Our Purple Apple Best Marketing award submission was made in conjunction with our client Howgate Shopping Centre who are part of Ellandi LLP – the UK’s leading investment manager in community shopping centres. The BCSC Purple Apple Marketing Awards ceremony which takes place in London on 5th May 2016 recognises and rewards innovation and excellence in town centre and shopping centre marketing. Wish us luck!

INDY(pendent) Retail

The Howgate Shopping Centre in Falkirk contains approximately 190,000sq ft of covered retail space attracts 6 million visitors annually. It has a diverse range of retailers including independent stores and large national multiples with a strong focus on young female fashion. An area for smaller boutique retailers exists within the atria space offering everything from ‘must-have’ fashion to shoe repairs and beauty therapies.

Our challenge: to put this secondary location ‘on the map’ within the shopping centre and attract more customers. We set out to inform and engage visitors to the shopping centre, encouraging them to visit and discover the unique products that these independent stores have to offer.

Showcasing The Road To Hampden

Our 'Road to Hampden' exhibition, delivered in partnership with The Howgate Shopping Centre, documented Falkirk FC's past four appearances at Scotland's showcase football Cup Final in 1913, 1957, 1997 and 2009. It also showcased the run up to the 2015 Cup Final. Designed and produced by Eden from inception to installation in only six days, The Road To Hampden exhibition proved to be hugely popular, welcoming thousands of supporters and interested shoppers along with camera crews from three national news channels. Our related #howgateCOYB social media campaign for the exhibition also added to the amazing online buzz all around Falkirk as the club finalised preparations for the 2015 Cup Final. It's been fantastic working with The Howgate to bring the displays to life. We are grateful to our other co-sponsor Falkirk Delivers and to everyone who has played a part in making the exhibition such a success - particularly to Michael White for...

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Purple Apple Marketing Awards Shortlisting

Team Eden are delighted to have been shortlisted with our client for two national awards at the British Council of Shopping Centres (BCSC) 2015 Purple Apple Marketing Awards. Our Purple Apple marketing award submissions were made with Howgate Shopping Centre who are part of Ellandi LLP – the UK’s leading investment manager in community shopping centres. The BCSC Purple Apple Marketing Awards ceremony which takes place on 7th May 2015 recognises and rewards innovation and excellence in town centre and shopping centre marketing.

Falkirk Remembers

We are honoured to have been invited to design and produce the Howgate Shopping Centre’s World War One commemorative exhibition – marking the heroism and sacrifice of individuals from Falkirk who marched off to war in 1914 and did not return.

Shaping the Future

What better way to celebrate our 10th year in business, than for the Eden team to work with one of our clients and both local and nationally based partners to create a unique photographic exhibition that charts Falkirk’s pivotal role in Scottish history and explains how Falkirk’s future is firmly rooted in its equally dynamic past.

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